info@fidoprojects.com

alice McCall

Emporium, CBD

Our relationship with Studio Wonder and Australian designer Alice McCall led to our third consecutive project together—this time for a store inside Melbourne retail destination, Emporium. Responding to the evolution of the Alice McCall brand over the years, the space is graphic and minimal in nature, with our works involving custom brass racking, marble floors and marble point of sale, mirrored walls, and a frameless glass and ornate brass shop front.

Design
Design of Wonder

Photography
Tom Blachford